diff --git a/bookwyrm/templates/get_started/layout.html b/bookwyrm/templates/get_started/layout.html
index eef5a9e2..32db56d5 100644
--- a/bookwyrm/templates/get_started/layout.html
+++ b/bookwyrm/templates/get_started/layout.html
@@ -10,7 +10,12 @@
     <div class="modal-background"></div>
     <div class="modal-card is-fullwidth">
         <header class="modal-card-head">
-            <img class="image logo mr-2" src="{% if site.logo_small %}{% get_media_prefix %}{{ site.logo_small }}{% else %}{% static "images/logo-small.png" %}{% endif %}" aria-hidden="true">
+            <img
+                class="image logo mr-2"
+                src="{% if site.logo_small %}{% get_media_prefix %}{{ site.logo_small }}{% else %}{% static "images/logo-small.png" %}{% endif %}"
+                aria-hidden="true"
+                alt="{{ site.name }}"
+            >
             <h1 class="modal-card-title" id="get_started_header">
                 {% blocktrans %}Welcome to {{ site_name }}!{% endblocktrans %}
                 <span class="subtitle is-block">