diff --git a/bookwyrm/migrations/0023_auto_20201213_0014.py b/bookwyrm/migrations/0031_auto_20210104_2040.py
similarity index 53%
rename from bookwyrm/migrations/0023_auto_20201213_0014.py
rename to bookwyrm/migrations/0031_auto_20210104_2040.py
index efff4388..604392d4 100644
--- a/bookwyrm/migrations/0023_auto_20201213_0014.py
+++ b/bookwyrm/migrations/0031_auto_20210104_2040.py
@@ -1,4 +1,4 @@
-# Generated by Django 3.0.7 on 2020-12-13 00:14
+# Generated by Django 3.0.7 on 2021-01-04 20:40
 
 from django.db import migrations, models
 
@@ -6,23 +6,23 @@ from django.db import migrations, models
 class Migration(migrations.Migration):
 
     dependencies = [
-        ('bookwyrm', '0022_auto_20201212_1744'),
+        ('bookwyrm', '0030_auto_20201224_1939'),
     ]
 
     operations = [
         migrations.AddField(
             model_name='sitesettings',
             name='favicon',
-            field=models.ImageField(default='/static/images/favicon.ico', upload_to='static/images/'),
+            field=models.ImageField(blank=True, null=True, upload_to='logos/'),
         ),
         migrations.AddField(
             model_name='sitesettings',
             name='logo',
-            field=models.ImageField(default='/static/images/logo.png', upload_to='static/images/'),
+            field=models.ImageField(blank=True, null=True, upload_to='logos/'),
         ),
         migrations.AddField(
             model_name='sitesettings',
             name='logo_small',
-            field=models.ImageField(default='/static/images/logo-small.png', upload_to='static/images/'),
+            field=models.ImageField(blank=True, null=True, upload_to='logos/'),
         ),
     ]
diff --git a/bookwyrm/models/site.py b/bookwyrm/models/site.py
index bf046c77..f20be7ba 100644
--- a/bookwyrm/models/site.py
+++ b/bookwyrm/models/site.py
@@ -18,16 +18,13 @@ class SiteSettings(models.Model):
         default="Add a code of conduct here.")
     allow_registration = models.BooleanField(default=True)
     logo = models.ImageField(
-        upload_to='static/images/',
-        default='/static/images/logo.png'
+        upload_to='logos/', null=True, blank=True
     )
     logo_small = models.ImageField(
-        upload_to='static/images/',
-        default='/static/images/logo-small.png'
+        upload_to='logos/', null=True, blank=True
     )
     favicon = models.ImageField(
-        upload_to='static/images/',
-        default='/static/images/favicon.ico'
+        upload_to='logos/', null=True, blank=True
     )
     support_link = models.CharField(max_length=255, null=True, blank=True)
     support_title = models.CharField(max_length=100, null=True, blank=True)
diff --git a/bookwyrm/templates/layout.html b/bookwyrm/templates/layout.html
index a2565840..b11ed7fe 100644
--- a/bookwyrm/templates/layout.html
+++ b/bookwyrm/templates/layout.html
@@ -8,20 +8,23 @@
     <link type="text/css" rel="stylesheet" href="/static/css/format.css">
     <link type="text/css" rel="stylesheet" href="/static/css/icons.css">
 
-    <link rel="shortcut icon" type="image/x-icon" href="/static/images/favicon.ico">
+    <link rel="shortcut icon" type="image/x-icon" href="{% if site.favicon %}/images/{{ site.favicon }}{% else %}/static/images/favicon.ico{% endif %}">
 
     <meta name="twitter:card" content="summary">
-    <meta name="twitter:title" content="{{ site.name }}">
-    <meta name="og:title" content="{{ site.name }}">
+    <meta name="twitter:title" content="{% if title %}{{ title }} | {% endif %}{{ site.name }}">
+    <meta name="og:title" content="{% if title %}{{ title }} | {% endif %}{{ site.name }}">
     <meta name="twitter:description" content="Federated Social Reading">
     <meta name="og:description" content="Federated Social Reading">
+
+    <meta name="twitter:image" content="{% if site.logo %}/images/{{ site.logo }}{% else %}/static/images/logo.png{% endif %}">
+    <meta name="og:image" content="{% if site.logo %}/images/{{ site.logo }}{% else %}/static/images/logo.png{% endif %}">
+    <meta name="twitter:image:alt" content="BookWyrm Logo">
 </head>
 <body>
-
 <nav class="navbar container" role="navigation" aria-label="main navigation">
     <div class="navbar-brand">
         <a class="navbar-item" href="/">
-            <img class="image logo" src="/static/images/logo-small.png" alt="Home page">
+            <img class="image logo" src="{% if site.logo_small %}/images/{{ site.logo_small }}{% else %}/static/images/logo-small.png{% endif %}" alt="Home page">
         </a>
         <form class="navbar-item column" action="/search/">
             <div class="field has-addons">
diff --git a/bookwyrm/templates/snippets/about.html b/bookwyrm/templates/snippets/about.html
index 5eba860e..aad5d5de 100644
--- a/bookwyrm/templates/snippets/about.html
+++ b/bookwyrm/templates/snippets/about.html
@@ -1,7 +1,7 @@
 <div class="columns">
     <div class="column is-narrow is-hidden-mobile">
         <figure class="block">
-            <img src="/static/images/logo.png" alt="BookWyrm">
+            <img src="{% if site.logo_small %}/images/{{ site.logo }}{% else %}/static/images/logo.png{% endif %}" alt="BookWyrm logo">
         </figure>
     </div>
     <div class="content">