diff --git a/bookwyrm/templates/layout.html b/bookwyrm/templates/layout.html
index f2d04f96..901c417f 100644
--- a/bookwyrm/templates/layout.html
+++ b/bookwyrm/templates/layout.html
@@ -34,7 +34,7 @@
     <div class="container">
         <div class="navbar-brand">
             <a class="navbar-item" href="/">
-                <img class="image logo" src="{% if site.logo_small %}{% get_media_prefix %}{{ site.logo_small }}{% else %}{% static "images/logo-small.png" %}{% endif %}" alt="Home page">
+                <img class="image logo" src="{% if site.logo_small %}{% get_media_prefix %}{{ site.logo_small }}{% else %}{% static "images/logo-small.png" %}{% endif %}" alt="{% blocktrans with site_name=site.name %}{{ site_name }} home page{% endblocktrans %}">
             </a>
             <form class="navbar-item column" action="{% url 'search' %}">
                 <div class="field has-addons">