diff --git a/fedireads/incoming.py b/fedireads/incoming.py
index 1962ba43..22a701e3 100644
--- a/fedireads/incoming.py
+++ b/fedireads/incoming.py
@@ -13,7 +13,8 @@ import requests
 from fedireads import activitypub
 from fedireads import models
 from fedireads import outgoing
-from fedireads.status import create_review, create_status, create_tag
+from fedireads.status import create_review, create_status, create_tag, \
+    create_notification
 from fedireads.remote_user import get_or_create_remote_user
 
 
@@ -212,6 +213,7 @@ def handle_incoming_follow(activity):
         # Accept, but then do we need to match the activity id?
         return HttpResponse()
 
+    create_notification(to_follow, 'FOLLOW', related_user=user)
     outgoing.handle_outgoing_accept(user, to_follow, activity)
     return HttpResponse()
 
@@ -271,7 +273,14 @@ def handle_incoming_create(activity):
                 return HttpResponseBadRequest()
     elif not user.local:
         try:
-            create_status(user, content)
+            status = create_status(user, content)
+            if status.reply_parent:
+                create_notification(
+                    status.reply_parent.user,
+                    'REPLY',
+                    related_user=status.user,
+                    related_status=status,
+                )
         except ValueError:
             return HttpResponseBadRequest()
 
@@ -289,6 +298,13 @@ def handle_incoming_favorite(activity):
 
     if not liker.local:
         status.favorites.add(liker)
+
+    create_notification(
+        status.user,
+        'FAVORITE',
+        related_user=liker,
+        related_status=status,
+    )
     return HttpResponse()
 
 
diff --git a/fedireads/migrations/0011_notification.py b/fedireads/migrations/0011_notification.py
new file mode 100644
index 00000000..fbdc4b1a
--- /dev/null
+++ b/fedireads/migrations/0011_notification.py
@@ -0,0 +1,32 @@
+# Generated by Django 3.0.3 on 2020-03-07 22:23
+
+from django.conf import settings
+from django.db import migrations, models
+import django.db.models.deletion
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('fedireads', '0010_auto_20200307_0655'),
+    ]
+
+    operations = [
+        migrations.CreateModel(
+            name='Notification',
+            fields=[
+                ('id', models.AutoField(auto_created=True, primary_key=True, serialize=False, verbose_name='ID')),
+                ('created_date', models.DateTimeField(auto_now_add=True)),
+                ('updated_date', models.DateTimeField(auto_now=True)),
+                ('read', models.BooleanField(default=False)),
+                ('notification_type', models.CharField(max_length=255)),
+                ('related_book', models.ForeignKey(null=True, on_delete=django.db.models.deletion.PROTECT, to='fedireads.Book')),
+                ('related_status', models.ForeignKey(null=True, on_delete=django.db.models.deletion.PROTECT, to='fedireads.Status')),
+                ('related_user', models.ForeignKey(null=True, on_delete=django.db.models.deletion.PROTECT, related_name='related_user', to=settings.AUTH_USER_MODEL)),
+                ('user', models.ForeignKey(on_delete=django.db.models.deletion.PROTECT, to=settings.AUTH_USER_MODEL)),
+            ],
+            options={
+                'abstract': False,
+            },
+        ),
+    ]
diff --git a/fedireads/models/__init__.py b/fedireads/models/__init__.py
index dc463a07..6aecd41e 100644
--- a/fedireads/models/__init__.py
+++ b/fedireads/models/__init__.py
@@ -1,5 +1,5 @@
 ''' bring all the models into the app namespace '''
 from .book import Book, Work, Edition, Author
 from .shelf import Shelf, ShelfBook
-from .status import Status, Review, Favorite, Tag
+from .status import Status, Review, Favorite, Tag, Notification
 from .user import User, UserRelationship, FederatedServer
diff --git a/fedireads/models/status.py b/fedireads/models/status.py
index 01acdae3..4077cef7 100644
--- a/fedireads/models/status.py
+++ b/fedireads/models/status.py
@@ -76,3 +76,29 @@ class Tag(FedireadsModel):
     class Meta:
         unique_together = ('user', 'book', 'name')
 
+
+class Notification(FedireadsModel):
+    ''' you've been tagged, liked, followed, etc '''
+    user = models.ForeignKey('User', on_delete=models.PROTECT)
+    related_book = models.ForeignKey(
+        'Book', on_delete=models.PROTECT, null=True)
+    related_user = models.ForeignKey(
+        'User',
+        on_delete=models.PROTECT, null=True, related_name='related_user')
+    related_status = models.ForeignKey(
+        'Status', on_delete=models.PROTECT, null=True)
+    read = models.BooleanField(default=False)
+    notification_type = models.CharField(max_length=255)
+
+    def save(self, *args, **kwargs):
+        # TODO: there's probably a real way to do enums
+        types = [
+            'FAVORITE',
+            'REPLY',
+            'TAG',
+            'FOLLOW'
+        ]
+        if not self.notification_type in types:
+            raise ValueError('Invalid notitication type')
+        super().save(*args, **kwargs)
+
diff --git a/fedireads/outgoing.py b/fedireads/outgoing.py
index 8d5eb9f4..ac45f405 100644
--- a/fedireads/outgoing.py
+++ b/fedireads/outgoing.py
@@ -7,7 +7,8 @@ from urllib.parse import urlencode
 
 from fedireads import activitypub
 from fedireads import models
-from fedireads.status import create_review, create_status, create_tag
+from fedireads.status import create_review, create_status, create_tag, \
+    create_notification
 from fedireads.remote_user import get_or_create_remote_user
 from fedireads.broadcast import get_recipients, broadcast
 
@@ -189,6 +190,13 @@ def handle_comment(user, review, content):
     ''' respond to a review or status '''
     # validated and saves the comment in the database so it has an id
     comment = create_status(user, content, reply_parent=review)
+    if comment.reply_parent:
+        create_notification(
+            comment.reply_parent.user,
+            'REPLY',
+            related_user=user,
+            related_status=comment,
+        )
     comment_activity = activitypub.get_status(comment)
     create_activity = activitypub.get_create(user, comment_activity)
 
diff --git a/fedireads/status.py b/fedireads/status.py
index 9fada128..120b4ba1 100644
--- a/fedireads/status.py
+++ b/fedireads/status.py
@@ -61,6 +61,18 @@ def create_tag(user, possible_book, name):
     return tag
 
 
+def create_notification(user, notification_type, related_user=None, \
+        related_book=None, related_status=None):
+    ''' let a user know when someone interacts with their content '''
+    models.Notification.objects.create(
+        user=user,
+        related_book=related_book,
+        related_user=related_user,
+        related_status=related_status,
+        notification_type=notification_type,
+    )
+
+
 def sanitize(content):
     ''' remove invalid html from free text '''
     parser = InputHtmlParser()
diff --git a/fedireads/templates/layout.html b/fedireads/templates/layout.html
index c6290f93..e37679f0 100644
--- a/fedireads/templates/layout.html
+++ b/fedireads/templates/layout.html
@@ -1,3 +1,4 @@
+{% load fr_display %}
 <!DOCTYPE html>
 <html lang="en">
 <head>
@@ -47,6 +48,13 @@
                         <input type="submit" value="🔍"></input>
                     </form>
                 </div>
+                {% if request.user.is_authenticated %}
+                <div id="notification">
+                    <a href="/notifications">
+                        🔔 ({{ request.user | notification_count }})
+                    </a>
+                </div>
+                {% endif %}
             </div>
         </div>
     </header>
diff --git a/fedireads/templates/notifications.html b/fedireads/templates/notifications.html
new file mode 100644
index 00000000..91b98b40
--- /dev/null
+++ b/fedireads/templates/notifications.html
@@ -0,0 +1,37 @@
+{% extends 'layout.html' %}
+{% load humanize %}l
+{% block content %}
+<div id="content">
+    <div>
+        <h2>Notifications</h2>
+        <form name="clear" action="/clear-notifications" method="POST">
+            {% csrf_token %}
+            <button type="submit">Delete notifications</button>
+        </form>
+        {% for notification in notifications %}
+        <div>
+            <p>
+            {% if notification.notification_type == 'FAVORITE' %}
+                {% include 'snippets/username.html' with user=notification.related_user %}
+                favorited your
+                <a href="{{ notification.related_status.absolute_id}}">status</a>
+
+            {% elif notification.notification_type == 'REPLY' %}
+                {% include 'snippets/username.html' with user=notification.related_user %}
+                <a href="{{ notification.related_status.absolute_id}}">replied</a>
+                to your
+                <a href="{{ notification.related_status.reply_parent.absolute_id}}">status</a>
+
+            {% elif notification.notification_type == 'FOLLOW' %}
+                {% include 'snippets/username.html' with user=notification.related_user %}
+                followed you
+            {% endif %}
+            <small>{{ notification.created_date | naturaltime }}</small>
+            </p>
+        </div>
+        {% endfor %}
+    </div>
+</div>
+
+{% endblock %}
+
diff --git a/fedireads/templates/snippets/user_preview.html b/fedireads/templates/snippets/user_preview.html
new file mode 100644
index 00000000..3989e908
--- /dev/null
+++ b/fedireads/templates/snippets/user_preview.html
@@ -0,0 +1,11 @@
+<div>
+    <div>
+        {% include 'snippets/avatar.html' with user=user %}
+        {% include 'snippets/username.html' with user=user %}
+        <small>{{ user.username }}</small>
+    </div>
+    {% if not is_self %}
+    {% include 'snippets/follow_button.html' with user=user %}
+    {% endif %}
+</div>
+
diff --git a/fedireads/templatetags/fr_display.py b/fedireads/templatetags/fr_display.py
index 2f5b5ac6..62d86175 100644
--- a/fedireads/templatetags/fr_display.py
+++ b/fedireads/templatetags/fr_display.py
@@ -49,6 +49,12 @@ def get_user_identifier(user):
     return user.localname if user.localname else user.username
 
 
+@register.filter(name='notification_count')
+def get_notification_count(user):
+    ''' how many UNREAD notifications are there '''
+    return user.notification_set.filter(read=False).count()
+
+
 @register.simple_tag(takes_context=True)
 def shelve_button_identifier(context, book):
     ''' check what shelf a user has a book on, if any '''
diff --git a/fedireads/urls.py b/fedireads/urls.py
index 61cb48da..0de29308 100644
--- a/fedireads/urls.py
+++ b/fedireads/urls.py
@@ -38,7 +38,7 @@ urlpatterns = [
     re_path(r'^register/?$', views.register),
     re_path(r'^login/?$', views.user_login),
     re_path(r'^logout/?$', views.user_logout),
-    # this endpoint is both ui and fed depending on Accept type
+    re_path(r'^notifications/?', views.notifications_page),
     re_path(r'%s/?$' % user_path, views.user_page),
     re_path(r'%s/edit/?$' % user_path, views.edit_profile_page),
     re_path(r'^user/edit/?$', views.edit_profile_page),
@@ -59,5 +59,6 @@ urlpatterns = [
     re_path(r'^unfollow/?$', actions.unfollow),
     re_path(r'^search/?$', actions.search),
     re_path(r'^edit_profile/?$', actions.edit_profile),
+    re_path(r'^clear-notifications/?$', actions.clear_notifications),
 
 ] + static(settings.MEDIA_URL, document_root=settings.MEDIA_ROOT)
diff --git a/fedireads/view_actions.py b/fedireads/view_actions.py
index 5595cb02..eb8e5f47 100644
--- a/fedireads/view_actions.py
+++ b/fedireads/view_actions.py
@@ -157,3 +157,8 @@ def search(request):
     return TemplateResponse(request, template, {'results': results})
 
 
+@login_required
+def clear_notifications(request):
+    request.user.notification_set.filter(read=True).delete()
+    return redirect('/notifications')
+
diff --git a/fedireads/views.py b/fedireads/views.py
index f115024f..2ad6ff7f 100644
--- a/fedireads/views.py
+++ b/fedireads/views.py
@@ -141,6 +141,15 @@ def register(request):
     return redirect('/')
 
 
+def notifications_page(request):
+    ''' list notitications '''
+    data = {
+        'notifications': request.user.notification_set.all().order_by('-created_date')
+    }
+    request.user.notification_set.update(read=True)
+    return TemplateResponse(request, 'notifications.html', data)
+
+
 def user_page(request, username):
     ''' profile page for a user '''
     content = request.headers.get('Accept')